Frequently Asked Questions

The **WhatsApp Business App** is a basic, free mobile application designed strictly for small, local merchants with low chat volumes. It is limited to one primary phone and up to four linked devices, lacking automation pipelines, deep CRM sync, template schedulers, or scalable bulk campaigns.

The **WhatsApp Business API** is built for growing and enterprise scale teams. It provides advanced developers and operations managers with the capability to integrate WhatsApp directly into custom software, support desks, and CRM databases. It enables multi-agent collaboration, smart AI chatbots, automated high-throughput routing, and mass broadcasts. Connektly acts as the premium interface and backend server layer for Meta's official API.

Yes. To communicate with actual customers, you will need a clean, active phone number that is owned by your business. The phone number must be able to receive an SMS or voice verification call, and it cannot have an active standard WhatsApp app or WhatsApp Business mobile app account associated with it. If it does, you must delete those mobile accounts first during setup.

However, if you are simply trying out the platform features or drafting your API integration code, you do not need a phone number immediately. We supply you with a dedicated test sandbox phone number to send mock alerts right away.

Meta Business Verification is a review process where Meta validates the official existence, legal name, and physical location of your business entity. You submit standard corporate registration documents, tax certificates, or utility bills via your Meta Business Manager suite.

While completing verification is no longer mandatory to start sending WhatsApp messages (Meta allows unverified businesses to run a "trial tier" of up to 250 customer-initiated chats per day), verification is highly recommended. Completing the verification raises your message delivery limits, opens high-volume limits, and allows your profile to qualify for the Official Green Tick badge.

Yes. The Official Business Account designation (signified by a green checkmark badge next to your company name in chat windows) is granted directly by Meta to verified business numbers representing recognized, authentic, and heavily searched brands.

To qualify, you must first complete Meta Business Verification and establish active paid subscription messaging histories on Connektly. Once ready, you can file the Green Tick application directly through your Connektly control panel at no extra cost, and our team will guide you to optimize your approval chances.

Yes, completely. Connektly contains a sophisticated routing and workflow engine. You can configure custom assignment rules to auto-allocate incoming customer chats based on active support hours, team specialties, agent queues, and trigger keywords.

Agents also have the manual flexibility to transfer tickets, leave internal notes that are completely hidden from the customer to discuss complex cases, and apply custom labels to segment conversations.

Yes. Connektly features a comprehensive templates designer where you can compose Meta-compliant message templates. Our template creator supports variables, custom action buttons, quick replies, images, and document attachments.

Once submitted, template approvals are returned by Meta within minutes. After approval, you can schedule and launch targeted media broadcasts to large segments of opted-in customer lists, tracking open rates, click rates, and delivery success statistics.

Yes. Connektly provides a truly omnichannel communication workspace. In addition to our flagship WhatsApp Business API features, you can natively sync and connect Instagram Direct Messages and Facebook Messenger channels to your inbox.

This lets your support agents read, categorize, assign, and reply to all cross-channel chats inside a single unified dashboard, reducing tool hopping and saving valuable time.

Connektly plans are billed on a flexible monthly or heavily discounted annual cycle. The platform fee covers core platform server operations, dashboard metrics, unlimited agent logins, automation scripts, CRM integration hooks, and visual templates management features.

There are absolutely no hidden platform transaction charges or markup rates on our software. The exact subscription price is determined by the specific workflow plan (Developer, Business, or Enterprise) that your team chooses.

Meta charges for official WhatsApp Business API usage on a per-conversation basis rather than a per-message basis. A single conversation is a 24-hour continuous window that begins the moment you reply to a customer query or send a business-initiated template alert.

These conversations are billed under four distinct categories: Utility, Authentication, Marketing, and Service. Each category has its own specific regional pricing set directly by Meta. Connektly routes these usage fees directly to your Meta billing setup with **zero additional platform markup**, ensuring complete financial transparency.

Yes. You have total freedom to upgrade, downgrade, or cancel your Connektly platform subscription plan at any time from your account billing tab.

Upgrades and downgrades will update your account permissions instantly and apply prorated adjustments to your subsequent billing invoice. If you decide to cancel, your access will remain fully functional until the final day of your current billing period.

Absolutely. Security and data isolation are core principles of our server infrastructure. All text data, media files, and active session tokens processed by Connektly are encrypted using industry-standard TLS 1.3 protocol during transit, and secure AES-256 formatting at rest.

Our servers are hosted inside secure, state-of-the-art cloud datacenters featuring physical security checks, virtual firewalls, DDoS protection, and continuous security auditing protocols. We enforce strict role-based access tokens to ensure your workspace data is never exposed.

Yes, fully. Connektly is designed in complete alignment with Meta's official Developer Guidelines and WhatsApp's Business Policy and Commerce Policy documents.

By using our dashboard to deploy official template builders, user opt-in workflows, and response mechanisms, you verify that your marketing broadcasts conform to compliance laws. This proactive alignment safeguards your business phone number from spam reports, keep block rates low, and prevents Meta phone status suspensions.